Branding

Rooted Visual Identities

A brand is more than just a logo; it’s the visual language of a mission. My approach to identity design is grounded in research and a decade of experience in product strategy. I focus on creating intentional, enduring brands that reflect the environment they live in and the people they serve.

Selected Projects

Logo featuring a cartoon cactus with a smiling face, surrounded by tools like a wrench and pliers, with the text 'Desert Dan the Handyman'.
Stack of business cards for Desert Dan the Handyman, featuring a cactus and wrench logo, with contact information and services listed.

Brands That Build Trust

A character-forward visual identity for a local Tucson professional. This project combines hometown charm with a clear, versatile design to reflect Dan’s deep roots and his diverse skillset as a neighborhood handyman.

Desert Dan the Handyman

Stacks of purple and pink stickers with the text 'Bruja in Bloom' on a wooden surface.
A circular purple background with white stars, featuring a broom with a purple gem and blue decorations. The text 'Bruja in Bloom' is written in elegant, cursive font with a small blue flower.

Brands That Sparkle

A mystical, botanical-forward brand identity for a creator of one-of-a-kind handmade metaphysical tools. This project focuses on intricate illustration and a celestial color palette to communicate the craftsmanship and high-vibration intention behind every besom she creates.

Bruja in Bloom

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